The 12 Types of Marketing Videos

Having determined the goal of your video. You can then begin to categorize them into various types. Why is determining the type of marketing video important? Because, each different type of marketing video brings different value towards the subject with which the video is presenting. Here 12 types of marketing videos for you to understand further.

1. Demo Videos

Demo videos whether that’s taking viewers on a tour of your product or brand and how it can be used and putting a physical test to the subject. This is a great and direct approach to explain the usages of the subject. 

2. Brand Videos

Brand videos are usually a part of  a campaign that showcases the brands high level vision mission products or services. It is a great way to showcase the core value of the company with this methods

3. Event Videos

Event videos Is a coverage for the event of your business. If shows the benefit of the event which your brand hosted to different targeted audiences. This can add value to your events. 

4. Expert Interviews

Capturing interviews with the experts or the leaders in your industry is a great way to build brand trust and reliability with your target audience. It positions your brand as the expert of the field.

5. Educational or How-To Videos

Educational video can be used to educate your prospects to something new or build the understanding of your brand. This may also allow brand reliability. These videos can also be used by your sales and service teams as they work with customers.

6. Explainer Videos

Explainer videos is used to help explain how your brand product or services can support your prospectors needs and goals. Many explainer goes through a formatted story flow to draw audiences into the story. 

7. Animated Videos

Animated videos can be a great for concepts that is hard to explain in reality. It creates straightforward presentation to your prospects.

8.Case Study and Customer Testimonial Videos

Testimonial Videos To also build brand reliability your prospects want to know that if your product and services is the solution to the challenges they are facing. The best way to prove this is by creating case study videos that feature your satisfied, loyal customers. 

9. Live Videos

Live Videos gives your viewers a special, more intimate idea of your brand. It potentially bring the audience to a longer and higher engagement rates.

10. 360 Videos

With 360° videos, viewers can be immersive into a virtual reality environment of the content for a deeper experience  These videos are usually viewed through devices such as Oculus Rift or Google Cardboard.

11. Augmented Reality (AR) Videos

In this style video, a digitally generated content is layered to what you are currently viewing in the world. For example, you can point your phone’s camera at your table the AR system will then allow you to see how a couch would look in the space. The IKEA place app is a great example of this.

12. Personalized Messages

Video can be a creative way to continue a conversation or respond to someone via email or text. 

There are so many options for you to choose from. If you need an expert to assist you visit us at