Augmented Reality (AR) is the futuristic technology you see in the movies. Remember how Tony Stark was interacting with projections while speaking to Jarvis in Ironman?
This is the future. And the future is now!
Businesses who move fast to adopt AR technology will gain the first-mover advantage. But first, let us walk you through what is AR and what are the possibilities for you.
What is Augmented Reality?
If you’ve ever played Pokemon Go, you’ve experienced Augmented Reality in action.
AR is the result of using technology to superimpose information — sounds, images and text — on the world we see. Because of this, it gives the illusion of interactivity.
The unique visual effect is achieved by blending interactive digital elements. Visual effects like overlays, animations and other sensory projections are imprinted into our real-world environments through state-of-art equipment.
Take Pokemon Go for example. You’re able to view the world around you through your smartphone, while the game is within your phone screen. The Pokemon overlays give the illusion as though it is right there with you in your neighbourhood.
The resulting visual effect is so real that when the game as at the height of its popularity, there were a lot of mishaps. People running around trying to chase Pokemons with their phones is a recipe for funny and downright disastrous incidents.
Whether you liked the game or not, Augmented Reality is here to stay.
How Can We Use Augmented Reality for Business?
Imagine this. You have a product which is very hard to explain unless you have a visual representation. By using Augmented Reality, you allow your consumers to visualise products and experience how it feels to own the product. You let them experience before actually purchasing it. That increases the likelihood of closing the deal. With AR, the possibilities to visualise their products are endless.
AR vs VR
Virtual Reality (VR) is the more widely popular technology available to businesses now. The difference?
With VR, the computer generates the environment, and you use pieces of equipment to immerse yourself into the “virtual reality”.
AR, on the other hand, adds on to the reality you would ordinarily see rather than replacing it.
What we see in the movies are now a reality. While hardware and software developers work together to combine AR technologies, the lines are increasingly blurred between virtual and real life.
With the future now readily available at your fingertips, what are you waiting for?
Nothing beats explaining AR than having a physical demonstration in our office located in Petaling Jaya, Selangor. Schedule an appointment with us today by dropping us a line now.