Extended Reality (XR) is the future of storytelling.
It’s the year 2030, and you had your day planned out to be packed tight, its a busy day. You need to investigate your production lines from different countries, visit a different planet during your lunch break, or attend a business meeting in Timbuktu– all from the comfort of your Kuala Lumpur office.
Although it may sound outlandish but, thanks to the development and advances in Extended Reality (XR), this future is now within our grasp.
What is Extended Reality?
Extended Reality (XR) refers to all computer technology-generated real and/or artificial subjects, worlds and/or human-machine interactions. We will first begin by explaining three of its main aspects to better understand Extended Reality (XR) they are: virtual, augmented, and mixed reality.
Virtual Reality (VR) is a simulated immersive experience. it requires the use of a headset to.
Augmented Reality (AR) is not a new technology, but its technological limitations had been progressing in the very positive direction. AR relies on a device from a phone or tablet and its camera – . Pokémon Go and Snapchat filters are common examples of this kind of technology.
Mixed Reality (MR) is between VR and AR . In order to create complex environments where physical and digital components can interact in real time, it combines real and virtual worlds. AR, in a real-world environment, it overlays artificial content; and like VR, this content is interactive, and users in their physical space can control virtual objects.
Microsoft has used MR as a supplement to its HoloLens service with its Spectator View. The Spectator View app provides users with a HoloLens user’s third party viewpoint and their AR experiences in real time.
Extended Reality (XR) is the combination of VR, AR, and MR, as well as all future technology might develop. XR covers the full spectrum of real and virtual environments.
Extended Reality Applications for Business
Here are a few practical applications of XR:
Retail: XR helps customers to try before buying. AR app that lets you put on a virtual bracelet on your actual wrist, and IKEA’s furniture company allows consumers the ability to place virtual furniture pieces on their smartphone in their home.
Training: XR can provide hyper-realistic training tools to assist soldiers, health workers, pilots ,astronauts, chemists.
Remote work: Employees can communicate in different locations with the home office or professionals in a way that makes both sides feel like they are in the same place.
Marketing: opportunities to engage in an immersive environment with prospective customers and buyers can result in a range of possibilities.
Property: individuals can now “walk through” spaces at their own location’s convenience.
Entertainment: these are the early adopters, and the entertainment industry will continue to find new ways to use immersive experiences.
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