The Future of Video Marketing: Trends to Watch in 2024

As 2024 has reached its midway point and we are going through it in this massive change of times. The landscape of video marketing continues to change and evolve in a very fast momentum. Businesses that adapt and change will be able to stay ahead of the emerging trends and will be able to utilize video content to engage audiences and target markets which will enhance better brand visibility and will drive much bigger growth. Let’s explore and look into the second half of 2024 to better understand the changes in technology that are to come

Emerging Trends in Video Marketing

1. Augmented Reality (AR) and Virtual Reality (VR)

AR and VR technology are changing and revolutionizing the new way businesses create and deliver new video content. AR and VR enhance new experiences and environments that overlay new digital content and immersive experiences. This gives a deeper 360 experience that transportation viewers to new immersive experiences in a new setting.

How AR/VR Benefits Businesses:

• Enhanced User Engagement: AR and VR create better interactive and immersive experiences that can capture and hold audiences’ attention as this will provide better product demonstration, tours and a lot of experiential marketing campaigns that allow the audience to experience deeper.
• Personalized Experiences: AR can offer a more personalized experience based on the content and user interaction that enhances customers’ joy and loyalty engagement.
• Innovative Storytelling: VR allows brands to also tell a different immersive experience, brands can now tell new and engaging ways providing a sense of relativity and connection. That gives connections that many traditional videos cannot do.

2. Interactive Videos

Interactive videos are a new powerful trend that is coming up with the tools available to do interactive storytelling that the audience can select and move the story forward allowing the audience to dictate the story’s start and ending. This fun element can add polls, puzzles and clickable stories to have better decision-making options. Ultimately allowing audiences to make their own path to decide the story. .

How Interactive Videos Benefit Businesses:

• Increased Engagement: Viewers are most likely to better engage with interactive videos. This will get higher retention and longer viewing time
• Data Collection: Interactive elements can also be good at capturing data of audiences’ patterns and behaviors. Helping businesses to refine their marketing strategies and alignment to their respective target audiences.
• Enhanced Learning and Training: interactive videos are highly educational and effective for educational content, this allows viewers to instantly get response from their decisions

3. Artificial Intelligence (AI) in Video Production

AI is also a new transformative era that is changing the landscape of video marketing. AI transforms video production into an automated process from physically editing, shooting and editing into all automated processes. AI can move and identify future trends and optimize video performance into more personalized content.

How AI Benefits Businesses:

• Efficient Production: AI can automate tedious task such as editing process, adding subtitles and content curation.
• Personalization: AI can analyze algorithms and use viewer data to make personalized video recommendations and tailored content to increase different engagement.
• Performance Optimization: AI can also predict the types of content that can best be performed on a particular platform and audiences.

How These Trends Benefit Businesses

Enhanced Engagement and Retention

The immersive nature of these technologies can make interaction much more fun and personalized. This can also contribute to better engagement  and retention. Businesses can have a better connection to their audiences. In turn generating better relevance to their audiences and business. This will give better ROI with more effective use of their budget especially when it is used effectively.

Conclusion

The future of video marketing in this year of 2024 is bright with new technology emerging. New businesses need to adapt new ideas and thoughts to better make new technology beneficial for your business. As the landscape changes so the media and business need to change and adapt. Use this tool to move forward in your strategy to success.

For businesses looking to partner with a professional video production company like SCM ASIA SDN BHD can provide the expertise and resources needed to create cutting-edge content. Contact us today to learn how we can help you leverage the latest video marketing technologies to achieve your business goals.