The Growing Importance of Video in Corporate Communication

The Growing Importance of Video in Corporate Communication

In this new age generation with the rise of digital advancement and AI, it becomes challenging for businesses to capture and retain audiences’ attention. End was the era of cold calling and many traditional methods of corporate communication as they found a big challenge to stand out within the flood of new engaging content. To tackle this challenge many companies are turning into new and creative video production as a strategy to convey their message and reachout to more audiences. This allows companies to capture more attention and also provides a good complement to their respective platform.    

This new generation and era digital media has shifted the landscape of corporate video and communication, Video as a powerful medium of engagement that is capable of combining visual, auditory and emotional elements. This creates rich and engaging content that will enhance experiences. In contrast to static images, video can convey complex messages.

Video has emerged as a powerful medium, capable of combining visual, auditory, and emotional elements to create a rich and engaging experience. Unlike text or static images, video can convey complex messages in a manner that is both easily digestible and memorable. This makes it an invaluable tool for businesses aiming to communicate their values, mission, and offerings in a compelling way.

Studies show that video content has a higher chance to be consumed and shared in comparison to most other media forms. According to Cisco video traffic will account for more than 82% of all internet traffic in 2022.This proves that video contents are being consumed more than many internet content.

Key Benefits of Many Engaging Videos

Enhanced Engagement and Retention.

Engaging video will capture the viewer’s attention more effectively than text and static imagings. Combining dynamic visuals, sound, and storytelling a good video can hold a good audience interest and convey a great message. Studies also show that viewers can have the potential 95% retention of content and the message. Compared to the other 10% this shows how much more retention rate that video can potentially have.

Improved Brand Perception

Quality Video production value can highly improve and enhance the company’s brand perception. Well produced videos can reflect the professionalism and attention to the quality, detail and attention presented on the video, with more creative and  engaging videos this will also encourage brands to appear more approachable and creative. Helping to build a positive image to the minds of many viewers.

Effective Communication of Complex Information

Videos are an excellent platform to explain complex information in a short and clear manner. Through visuals and animation with complementing voice and music. Videos can break down the detailed concepts into easy biteable segments. This is useful for business in technical or specialized fields in a more consumable manner. Especially like tutorials and explainer videos.

To enhance the impact of the corporate video it is essential to adopt a strategy to approach here are some tips.

Focus on Storytelling

Storytelling is the heart of all effective video and content production. Rather than simply presenting facts or details. This will help navigate your audiences and respective communities, your brand and its value. As stories will resonate more to viewers and provide a long lasting impression.

Invest in High Production Values

Good production values are important for creating a professional and polished video. Investing in a professional team or equipment is important this will significantly enhance your overall look and feel of the video also portray a positive brand and ensure that the good message is conveyed effectively.

Optimize for Different Platforms

Each platform has a different need and requirements. It is important to optimize for the respective use. Some may have different aspect ratio or sound expectation or some with limited length all these require to take into consideration. As different audiences will usually be present at one platform more than the other.

In conclusion

An innovating and engaging video is a game changer especially in the sphere of corporate video and corporate communication. This will allow you to leverage the power of video for your business enhancement. By leveraging on videos your business will be presented as a strong front of head memory for your audiences. It allows you to fully utilise many different uses of platforms and storytelling methods. Especially in the digital world businesses must create creative and compelling video for their business. 

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The Essentials of Corporate Video Production: Enhancing Your Business Communication

Corporate videos are important for today’s business, especially for communication strategies. They are used in multi-purpose activities including training, promoting company images, launches and many more. Today we would like to delve into the importance and the essentials of corporate video production. Providing insights into making an effective and engaging corporate video that will impact and connect with your audiences.

Purpose and Planning

The first step is to have a clearly defined video purpose for your corporate video. If it’s for an onboarding video, an annual report summary, new updates and company news or launching, it is important to identify the aim and objective as this will shape the content, tone, mood, style of the video. As this will then affect the set budget, timeline and key takeaways to be conveyed, to ensure that the entire production process is aligned with the preset aims and goals.

Target Audiences

Setting a target audience is important. From the tone to the content and the delivery of your corporate video will be tailored to the set preferences and the expectations of your target audiences. Be it the stakeholders internally or the potential clients, it is crucial to understand your audiences to ensure that the video will be engaging and informed accurately and effectively.

Content and Scripting

A well-crafted content and script is the foundation and the backbone of any successful corporate video. It should be short and sweet, communicating complex information into a quick, easy to understand and relatable script. Plus the script should be able to reflect the voice of the company’s brand and methods, enforcing the brand’s identity throughout the corporate video.

Visual and Audio Elements

The corporate video also must maintain a professional presentation. Using high quality visuals and clear audio to convey a credible and professional message. This would include a proper setup such as a lighting camera and good audio equipment. Plus incorporating the company logo or scheme is important to enhance brand awareness as well. Therefore the production quality must maintain a good quality. This includes the setting of the shooting location. Many times the production team is ready but the location is yet to be clean and tidy which may not be in the professional presentation of the required set SOP.

Distribution Metrics

Finally, a distribution plan is important. The corporate video should be shared to a location that reaches the intended audience. Sometimes social media may not be the right answer. Perhaps the stakeholders regularly attend functions instead so collaborating with other businesses may give you a better outlook and reach. Social media is a great tool that allows you to assess your metrics provided that it is targeted to the audiences you intended to target.

Conclusion

Corporate video production may seem complex that is why many corporate companies would hire a professional corporate video production house such as http://www.scm.my Scmasia to do their videos. Corporate video is a great tool to effectively communicate your message and strengthen the business’s brand.