How to measure corporate video’

How To Measure Corporate Video’s ROI

Corporate videos are common use today and play a crucial role in many presentations delivering messages and launching a new idea or a business.  Although it has significant advantages, the main challenge is determining its return on investment ROI. This is because corporate videos can potentially be very expensive but hard to measure as there is no proper platform to present them with a great tracking analytics system. Today the common tracking analytic system that is being used is of the common social media platforms such as Facebook, Instagram, LinkedIn and many more. But corporate videos are commonly represented face-to-face to an audience. Here are some methods that we can explore on the strategies for business-to-business that can measure their return on investment of the corporate videos.

A Clear Objective

Before getting into ways to measure a great return on investment it is very important to establish an absolutely crystal clear objective for each video that’s been presented, each objective must have a clearly intended goal that is defined and very specific if the goal is not specific enough the idea of tracking or identifying the return of investment gets harder and harder. Whether it’s to educate employees about new processes and methods or influence potential clients to make a specific investment decision or present a brand’s product and services, a well-defined purpose sets a great opening and meaningful evaluation. 

This process involves collaborating between the company and the agency or production team to ensure clear and aligned goals between everyone and allows the team to customise its video theme style and treatment accordingly. For example, if the objective is to give good educational content to the employees to work more efficiently on a particular machinery creative team will start to track the targeted potential employees and before-and-after response perhaps by time perhaps by if it’s efficiency or perhaps by the retention rate on a turn-around rate of employment. This conversion rate allows a company to know the response of the video’s return of the video’s investment one way or the other just by simply setting a clear and defined objective.


Feedbacks are a great source of data when measuring the return yield of corporate video production. These can be a form of question and answers by a form or a Q&A session. Allowing quantitative metrics to be measured right at your presentation moment. In this case, as feedback is being presented after the video has been shown these can be considered as a data being remarked,  with more data equal to more feedback which will allow you to have a larger number on the statistic and better survey options.

This process should be conducted right immediately after the video is presented to enable attendees to provide real-time feedback as this is just newly presented therefore the memories are fresh, and their ideas are genuine ideas on the forefront of their minds. The questions however should focus on the clarity of the video effectiveness of the message delivery and how much influence a video has upon the decision-making at all. The questions also can be used to enquire about the alignment and goals of the company and the viewers. If it is not then steps and actions can be taken on a management level.

Engagement Analysis

During a video presentation, measuring the audience’s engagement during its presentation about the content of the video and seeing if it captures the attention and interest of the audience is one of the ways to measure its impact. This metric can be done by analysing the questions being asked during the presentation, monitoring discussions after the video has been presented among the attendees, and various social listening tools can be used to assess if there is an online response. If it is an offline response teams may dispatch around key areas to actively listen and to discuss with fellow audiences. Audiences who are engaged in the topics of the video are likely to return with the information and act accordingly. Resulting in a successful corporate video. Therefore we should aim to captivate audiences and lead them into a desired action.

In summary, measuring the return on investment of a corporate video presented in meetings or a physical setting requires a multifaceted methodology to consider the digital quantitative and physical quantitative data. This can only be achieved by a clearly defined objective, gathering great and distinctive feedback, analysing and assessing the engagement throughout the event or if it’s an online setting then it will be an online digital assessment and engagement impact analysis that the video has according to the audiences, ideally to make a more desired action towards your video. Understanding these strategies and methodology may prove to be a powerful tool in optimising the videos that are meant by your company.

Brand Using Corporate And Commercial Videos

A Multifaceted Approach For Your Brand Using Corporate And Commercial Videos

In this new and dynamic evolving world in corporate sectors and commercial entities the change of marketing uses is rapidly evolving videos and commercials are used as a multipurpose tool that embodies creativity, the technology of the company and the psychology to captivate your audiences. As a pioneer video production company, we want to craft compelling stories and relate to tell a narrative and produce great storytelling for your company. Here are some of the benefits why videos can offer to boost your brand both in identity and influence to your audience.

Deep Audience Connection By Emotive Storytelling

We have come to an era where human emotions are the main core of all businesses. In order to generate relevance to your brand, your efforts, the cause of the company, corporate videos and commercials allow us to transcend that sphere of tapping into the core human emotions. These emotions allow companies to garner loyalty and transform viewers into customers. With These progressive steps, the company’s growth will be on a positive trajectory. But what is emotive storytelling? Emotive storytelling is a process of finding and searching and most importantly understanding the core emotion of your audiences. Allowing us to transform from just audiences into customers. When we are able to identify what emotions or what drives that decision creating a story or content based on the drive would be beneficial to drive the video into an emotive storytelling

From Complex Information To Simplify Emotions

Every company and business has extensive information about their services or products to a level of detail that can not be missed. However, it’s important to translate these details into simple information for our audiences to relate to. Corporate videos and commercials allow complex information to be digested with elegance and simplicity. It is through simplicity that audiences can better digest and acknowledge the information that your company has and applies it to their own values. The method of transforming complex information into simplified emotions requires great scrutiny of core important points to be included in the video. These core important points are then required to be rescripted into the needs of our audiences. However, if there is too long of information it will be overwhelming and potentially bore our audiences, as a rule of thumb it is one page per minute so a corporate video is encouraged to not have more than 3 minutes therefore a three-pager script would be suitable for a corporate video Malaysia.

Cinematic And Aesthetics Perception

As a video production company, we commit to the excellence of your video. We identify that it is important to have great aesthetics and cinematic brilliance for your brand. Besides an intensive preparation behind the scenes, there is a need to identify the perspective of your audiences and the desire to which you are targeted. Therefore it is important to elegantly create an aesthetic experience that suits and relates to your audience. As an example, if your audiences are towards elegant product purchases The video then requires us to prepare aesthetically to suit an elegant approach.

The Future Of Immersive Experiences

With the advancement of technology, corporate videos and now transforming into a sphere of augmented and virtual reality applications this allows personalised storytelling that can relate and immerse consumers into the brand of your storytelling. By immersing audiences into this immersive experience it allows connection and it fast is the level of brand loyalty that may be beneficial for the business. Immersive experience technology has yet to be fully discovered there is a lot of potential for bigger growth in all sectors it is advisable for companies to start venturing into it and understand the potential to grow from the immersive experience

Finally, beyond the surface of aesthetic and visual captivation great content is important to include in a corporate video or a commercial video is a multifaceted approach that requires more than beyond conventional marketing. Emotions, creating simplicity, and generating brand audiences, are essential to a video. As a video production house, we are committed to pushing the boundaries of getting great content to your audiences. We would consider the order points above in order to maximise the potential of the videos that we are about to embark on.

What Impact Does The Music Selection Have On The Video’s Production?

You may have heard that music plays a big role in many different aspects of life, including how you feel and what mood you’re in. It can also have an impact on the quality of video production in Malaysia. In this post, we’ll look at how the music selection affects your viewer’s experience with your video.

Music Has An Impact On Your Mood When Watching A Video.

Music has a powerful impact on your mood when watching a video. It can be used to set the tone of a video, convey a message or emotion and help tell a story.

For example, if you’re trying to convey sadness in your video but have no music (like this one), then it’s up to you as the creator of this project what kind of emotions are being conveyed by each shot and how they fit together into one cohesive whole.

Background Noise, Weather, And Selected Music Can Influence Your Judgement Of The Quality Of A Video.

Background noise, weather and the selected music can influence your judgement of the quality of a video.

Background noise is an issue for all videos, but it’s especially problematic when you’re trying to capture a vivid moment in time or tell a story with your footage. Background noise will often distract from what you’re trying to convey and make it harder for viewers to focus on what’s important.

For example: if there are cars honking outside your window while recording an interview with someone who has just told you about their new job; or if there are boats passing by while interviewing someone who lives near water; or even if there are birds chirping in the background while shooting interior shots of an apartment building where people talk about how much they love living there!

The Music You Choose To Use In Your Video Can Help Convey The Mood Or Tone You Want To Set.

Music can be used to set the mood or tone of your video. It can also be used to convey a message, emotion, or feeling. Music is an effective way of conveying these things because it’s so universal: everyone loves music!

The right songs will help you create a memorable piece of content that people can remember long after they’ve watched it on YouTube or Facebook.

The Music You Choose Should Reflect The Information Being Presented In The Video.

Music can be used to set the mood for a video. If you want to convey your message in an upbeat and positive way, choosing music that reflects this will help make it clear to viewers. Conversely, if you want them to feel downbeat or anxious about what they’re seeing (such as being scared), then selecting music that matches their feelings is important as well.

Music also makes it easier for people who are not familiar with this medium (such as children) or those who may have visual impairments due to age-related conditions like macular degeneration or diabetic retinopathy.

For example: if someone has trouble reading English but watches videos online where there are subtitles available instead of dubbing over the audio track (which can cause delays), then having captions on-screen while listening along with their favourite song will allow them access without missing out on anything important!

Choose A Piece Of Music That Is Consistent With The Length Of Your Content.

  • Choose a piece of music that is consistent with the length of your content. If you’re creating a video, it’s important to choose pieces of music that are appropriate for its length and also have a good rhythm. This will help keep things moving along smoothly without any dead air time in between clips or scenes. You can find more information about choosing music here:
    *youtube link – on selection music for video*
  • A good rule of thumb is to keep your song around 90 seconds long so that it fits into short segments (like in this case) where only one song plays per segment and not two songs playing at once like before each scene change when there was more than one track playing at once!

Check Whether The Song Fits With The Rhythcheck Whether The Song Fits With The Rhythm And Pace Of Your Video.m And Pace Of Your Video.

Check whether the song fits with the rhythm and pace of your video. The music should match the tone of your video, be in sync with its rhythm, and fit with its mood. For example, if you’re making a video about something fun or happy (like dancing), then it’s probably best for your soundtrack to have a fast-paced beat that matches up nicely with all those high kicks!

Music That Is Written For Television Shows Is Typically Produced For Specific Scenes And Storylines.

Music that is written for television shows is typically produced for specific scenes and storylines. For example, if you’re watching a scene where two characters are talking about something, the music will help set the mood of the conversation. It can also be used to convey emotion between characters or in situations like when someone is leaving a party or at their house after having an argument with someone else.

The Selected Music For A Video Or Film Can Impact Its Production Value And Overall Viewers’ Experience.

In many ways, the music selection for a video or film can impact its production value and overall viewers’ experience.

In order to make sure that your chosen music complements the content of your video, it’s important to consider how it will affect how you want your audience to feel while watching it. This can include things like setting the tone of a scene or conveying emotion in specific moments. If you’re looking for inspiration on what kind of songs would fit with whatever genre(s) you’re creating, here are some ideas:

We hope that this article has helped you understand the role of music in video production in Malaysia. As we’ve seen, there are so many factors that go into making a good video and choosing the right music for it can make all the difference.

There are always going to be some people out there who don’t agree with our choice of music, but overall we hope this post has presented arguments on both sides of the argument so that everyone can get something out of reading it!

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