The Future of Video Marketing Trends to Watch in 2024

The Future of Video Marketing: Trends to Watch in 2024

As 2024 has reached its midway point and we are going through it in this massive change of times. The landscape of video marketing continues to change and evolve in a very fast momentum. Businesses that adapt and change will be able to stay ahead of the emerging trends and will be able to utilize video content to engage audiences and target markets which will enhance better brand visibility and will drive much bigger growth. Let’s explore and look into the second half of 2024 to better understand the changes in technology that are to come

Emerging Trends in Video Marketing

1. Augmented Reality (AR) and Virtual Reality (VR)

AR and VR technology are changing and revolutionizing the new way businesses create and deliver new video content. AR and VR enhance new experiences and environments that overlay new digital content and immersive experiences. This gives a deeper 360 experience that transportation viewers to new immersive experiences in a new setting.

How AR/VR Benefits Businesses:

  • Enhanced User Engagement: AR and VR create better interactive and immersive experiences that can capture and hold audiences’ attention as this will provide better product demonstration, tours and a lot of experiential marketing campaigns that allow the audience to experience deeper.
  • Personalized Experiences: AR can offer a more personalized experience based on the content and user interaction that enhances customers’ joy and loyalty engagement.
  • Innovative Storytelling: VR allows brands to also tell a different immersive experience, brands can now tell new and engaging ways providing a sense of relativity and connection. That gives connections that many traditional videos cannot do.

2. Interactive Videos

Interactive videos are a new powerful trend that is coming up with the tools available to do interactive storytelling that the audience can select and move the story forward allowing the audience to dictate the story’s start and ending. This fun element can add polls, puzzles and clickable stories to have better decision-making options. Ultimately allowing audiences to make their own path to decide the story. .

How Interactive Videos Benefit Businesses:

  • Increased Engagement: Viewers are most likely to better engage with interactive videos. This will get higher retention and longer viewing time
  • Data Collection: Interactive elements can also be good at capturing data of audiences’ patterns and behaviors. Helping businesses to refine their marketing strategies and alignment to their respective target audiences.
  • Enhanced Learning and Training: interactive videos are highly educational and effective for educational content, this allows viewers to instantly get response from their decisions

3. Artificial Intelligence (AI) in Video Production

AI is also a new transformative era that is changing the landscape of video marketing. AI transforms video production into an automated process from physically editing, shooting and editing into all automated processes. AI can move and identify future trends and optimize video performance into more personalized content.

How AI Benefits Businesses:

  • Efficient Production: AI can automate tedious task such as editing process, adding subtitles and content curation.
  • Personalization: AI can analyze algorithms and use viewer data to make personalized video recommendations and tailored content to increase different engagement.
  • Performance Optimization: AI can also predict the types of content that can best be performed on a particular platform and audiences.

How These Trends Benefit Businesses

Enhanced Engagement and Retention

The immersive nature of these technologies can make interaction much more fun and personalized. This can also contribute to better engagement  and retention. Businesses can have a better connection to their audiences. In turn generating better relevance to their audiences and business. This will give better ROI with more effective use of their budget especially when it is used effectively.

Conclusion

The future of video marketing in this year of 2024 is bright with new technology emerging. New businesses need to adapt new ideas and thoughts to better make new technology beneficial for your business. As the landscape changes so the media and business need to change and adapt. Use this tool to move forward in your strategy to success.

For businesses looking to partner with a professional video production company like SCM ASIA SDN BHD can provide the expertise and resources needed to create cutting-edge content. Contact us today to learn how we can help you leverage the latest video marketing technologies to achieve your business goals.

The Power of Video Production Elevate Your Marketing Strategy

The Power of Video Production: Elevate Your Marketing Strategy

In today’s era digital content is vastly consumed at a very fast rate, videos are emerged as an essential ingredient of good and effective marketing strategies. But there is a need to better understand the different aspect of video production this will help business of all sizes to properly leverage this powerful tool or medium to better connect to their audiences and have greater boost of engagement ultimately drive conversersions 

Why Video Production is Essential

  1. Improve Engagement: Video content is generally more engaging than just text or images. It is a combination of visual and hearing elements to convey a message and a story which makes it easier to capture and retain the audience’s attention. According to studies, viewers retain 95% of messages when watching a video than just reading a text. 
  2. Improve SEO: Search engines prioritize websites with video content. Which can significantly improve your site’s ranks. Videos can raise the amount of time visitors spend on your website when negotiating your website. This is a key factor in SEO algorithms. Plus optimized videos with important keywords, description and tags can better import your visibility and search results. 
  3. Higher Conversions Rates: Videos are a great tool to explain complex products and services in a simple and engaging method. This includes a good landing page which can boost a good conversion way about 75% because videos can help build trust and credibility which proves good information to your customers, which gives interns a better idea on making informed decisions.  
  4. Better Social Media Reach: Social media platforms like Facebook, Instagram, Linkedin and many others do prioritize video in their algorithms. In comparison to other media videos are most likely to be shared this is because of their algorithms. Plus this can increase your reach and engagement, with Live videos you can interact with your audiences live generating real time connection with your audiences. 

Types of Videos to Boost Your Business

  1. Explainer Videos: These are short, engaging videos that allow a good short explanation of your product and services. They are perfect for short simplified complex ideas and highlighting key features and benefits.
  2. Customer or Testimonials: This video format is great for showcasing satisfied customers which can build good and credible trust on your brand. They provide some social proof that can influence your potential audiences to conversion decisions. 
  3. Product Demos and Behind the Scenes: This demonstrates the functions and benefits of your services and product action. These videos are great and effective to showcase the working team and quality that goes into your product and services. Allowing the audience to see the human aspect of your operation and the thought process that includes it.

The Video Production Process

The process of video production is separated into 3 main topics they are:

  1. Pre-Production: this phase includes planning, conceptualizing and ideation of the video, this is a key step that includes development of scripts, creating a storyboard and scheduling of shoot. This is an important step to identify key messages to your target audience. 
  2. Production: This is the actual filming or shooting process. This is a step involving equipment and key specialist to light, professional operators to film and also directors to direct the set. Price may vary depending on the resources and team needed.  
  3. Post Production: Finally the editing stage. This includes editing, cutting the unnecessary parts, adding sound, music and sound effects. This comes with necessary incorporating graphics, animation and color correction. End gold is to polish the video to be engaging and attractive. 

After producing the content video the next step is now to distribute it via the necessary platform. Key considerations are platform audiences, length, behavior and uses. 

How to Choose the Right Video Production Company

Investing in a good professional video production team is the key to significantly enhance the quality and effectiveness of your targeted videos. These companies bring expertise, skills, experiences and equipment. Sometimes cheaper doesn’t mean good as it may have a lack of experience. Either does expensive means good as they may be unreasonable. The best is to consider the following important factors when choosing a production  house.

  1. Portfolio: Review their past work and assess their style and quality. Do they have enough experiences that suit you?
  2. Experience: Do they have a vast amount of experience? As not because they have 1 that suits your industry the best. Which could also mean they would have a challenge to create something more unique or different from what you would like. 
  3. Testimony: Do they have good reviews from clients
  4. Communication: Do they communicate and try to understand your vision?

Conclusion

Video production is a powerful tool that can transform your brand, product and services for your marketing strategy and drive business growth by conversion. This is from understanding the benefits and types of video content, and investing in professional production, you can create compelling videos that engage your audience and achieve your business goals.

For more information on how to leverage video production for your business, contact www.scm.my today. Let us help you create videos that captivate and convert.