The Power of Video Production Elevate Your Marketing Strategy

The Power of Video Production: Elevate Your Marketing Strategy

by with No Comment BUSINESSVideo Production

In today’s era digital content is vastly consumed at a very fast rate, videos are emerged as an essential ingredient of good and effective marketing strategies. But there is a need to better understand the different aspect of video production this will help business of all sizes to properly leverage this powerful tool or medium to better connect to their audiences and have greater boost of engagement ultimately drive conversersions 

Why Video Production is Essential

  1. Improve Engagement: Video content is generally more engaging than just text or images. It is a combination of visual and hearing elements to convey a message and a story which makes it easier to capture and retain the audience’s attention. According to studies, viewers retain 95% of messages when watching a video than just reading a text. 
  2. Improve SEO: Search engines prioritize websites with video content. Which can significantly improve your site’s ranks. Videos can raise the amount of time visitors spend on your website when negotiating your website. This is a key factor in SEO algorithms. Plus optimized videos with important keywords, description and tags can better import your visibility and search results. 
  3. Higher Conversions Rates: Videos are a great tool to explain complex products and services in a simple and engaging method. This includes a good landing page which can boost a good conversion way about 75% because videos can help build trust and credibility which proves good information to your customers, which gives interns a better idea on making informed decisions.  
  4. Better Social Media Reach: Social media platforms like Facebook, Instagram, Linkedin and many others do prioritize video in their algorithms. In comparison to other media videos are most likely to be shared this is because of their algorithms. Plus this can increase your reach and engagement, with Live videos you can interact with your audiences live generating real time connection with your audiences. 

Types of Videos to Boost Your Business

  1. Explainer Videos: These are short, engaging videos that allow a good short explanation of your product and services. They are perfect for short simplified complex ideas and highlighting key features and benefits.
  2. Customer or Testimonials: This video format is great for showcasing satisfied customers which can build good and credible trust on your brand. They provide some social proof that can influence your potential audiences to conversion decisions. 
  3. Product Demos and Behind the Scenes: This demonstrates the functions and benefits of your services and product action. These videos are great and effective to showcase the working team and quality that goes into your product and services. Allowing the audience to see the human aspect of your operation and the thought process that includes it.

The Video Production Process

The process of video production is separated into 3 main topics they are:

  1. Pre-Production: this phase includes planning, conceptualizing and ideation of the video, this is a key step that includes development of scripts, creating a storyboard and scheduling of shoot. This is an important step to identify key messages to your target audience. 
  2. Production: This is the actual filming or shooting process. This is a step involving equipment and key specialist to light, professional operators to film and also directors to direct the set. Price may vary depending on the resources and team needed.  
  3. Post Production: Finally the editing stage. This includes editing, cutting the unnecessary parts, adding sound, music and sound effects. This comes with necessary incorporating graphics, animation and color correction. End gold is to polish the video to be engaging and attractive. 

After producing the content video the next step is now to distribute it via the necessary platform. Key considerations are platform audiences, length, behavior and uses. 

How to Choose the Right Video Production Company

Investing in a good professional video production team is the key to significantly enhance the quality and effectiveness of your targeted videos. These companies bring expertise, skills, experiences and equipment. Sometimes cheaper doesn’t mean good as it may have a lack of experience. Either does expensive means good as they may be unreasonable. The best is to consider the following important factors when choosing a production  house.

  1. Portfolio: Review their past work and assess their style and quality. Do they have enough experiences that suit you?
  2. Experience: Do they have a vast amount of experience? As not because they have 1 that suits your industry the best. Which could also mean they would have a challenge to create something more unique or different from what you would like. 
  3. Testimony: Do they have good reviews from clients
  4. Communication: Do they communicate and try to understand your vision?

Conclusion

Video production is a powerful tool that can transform your brand, product and services for your marketing strategy and drive business growth by conversion. This is from understanding the benefits and types of video content, and investing in professional production, you can create compelling videos that engage your audience and achieve your business goals.

For more information on how to leverage video production for your business, contact www.scm.my today. Let us help you create videos that captivate and convert.

The Growing Importance of Video in Corporate Communication

The Growing Importance of Video in Corporate Communication

by with No Comment BUSINESSVideo ProductionVideos

In this new age generation with the rise of digital advancement and AI, it becomes challenging for businesses to capture and retain audiences’ attention. End was the era of cold calling and many traditional methods of corporate communication as they found a big challenge to stand out within the flood of new engaging content. To tackle this challenge many companies are turning into new and creative video production as a strategy to convey their message and reachout to more audiences. This allows companies to capture more attention and also provides a good complement to their respective platform.    

This new generation and era digital media has shifted the landscape of corporate video and communication, Video as a powerful medium of engagement that is capable of combining visual, auditory and emotional elements. This creates rich and engaging content that will enhance experiences. In contrast to static images, video can convey complex messages.

Video has emerged as a powerful medium, capable of combining visual, auditory, and emotional elements to create a rich and engaging experience. Unlike text or static images, video can convey complex messages in a manner that is both easily digestible and memorable. This makes it an invaluable tool for businesses aiming to communicate their values, mission, and offerings in a compelling way.

Studies show that video content has a higher chance to be consumed and shared in comparison to most other media forms. According to Cisco video traffic will account for more than 82% of all internet traffic in 2022.This proves that video contents are being consumed more than many internet content.

Key Benefits of Many Engaging Videos

Enhanced Engagement and Retention.

Engaging video will capture the viewer’s attention more effectively than text and static imagings. Combining dynamic visuals, sound, and storytelling a good video can hold a good audience interest and convey a great message. Studies also show that viewers can have the potential 95% retention of content and the message. Compared to the other 10% this shows how much more retention rate that video can potentially have.

Improved Brand Perception

Quality Video production value can highly improve and enhance the company’s brand perception. Well produced videos can reflect the professionalism and attention to the quality, detail and attention presented on the video, with more creative and  engaging videos this will also encourage brands to appear more approachable and creative. Helping to build a positive image to the minds of many viewers.

Effective Communication of Complex Information

Videos are an excellent platform to explain complex information in a short and clear manner. Through visuals and animation with complementing voice and music. Videos can break down the detailed concepts into easy biteable segments. This is useful for business in technical or specialized fields in a more consumable manner. Especially like tutorials and explainer videos.

To enhance the impact of the corporate video it is essential to adopt a strategy to approach here are some tips.

Focus on Storytelling

Storytelling is the heart of all effective video and content production. Rather than simply presenting facts or details. This will help navigate your audiences and respective communities, your brand and its value. As stories will resonate more to viewers and provide a long lasting impression.

Invest in High Production Values

Good production values are important for creating a professional and polished video. Investing in a professional team or equipment is important this will significantly enhance your overall look and feel of the video also portray a positive brand and ensure that the good message is conveyed effectively.

Optimize for Different Platforms

Each platform has a different need and requirements. It is important to optimize for the respective use. Some may have different aspect ratio or sound expectation or some with limited length all these require to take into consideration. As different audiences will usually be present at one platform more than the other.

In conclusion

An innovating and engaging video is a game changer especially in the sphere of corporate video and corporate communication. This will allow you to leverage the power of video for your business enhancement. By leveraging on videos your business will be presented as a strong front of head memory for your audiences. It allows you to fully utilise many different uses of platforms and storytelling methods. Especially in the digital world businesses must create creative and compelling video for their business. 

Video Production Company (1)

The Essentials of Corporate Video Production: Enhancing Your Business Communication

by with No Comment Video Production

Corporate videos are important for today’s business, especially for communication strategies. They are used in multi-purpose activities including training, promoting company images, launches and many more. Today we would like to delve into the importance and the essentials of corporate video production. Providing insights into making an effective and engaging corporate video that will impact and connect with your audiences.

Purpose and Planning

The first step is to have a clearly defined video purpose for your corporate video. If it’s for an onboarding video, an annual report summary, new updates and company news or launching, it is important to identify the aim and objective as this will shape the content, tone, mood, style of the video. As this will then affect the set budget, timeline and key takeaways to be conveyed, to ensure that the entire production process is aligned with the preset aims and goals.

Target Audiences

Setting a target audience is important. From the tone to the content and the delivery of your corporate video will be tailored to the set preferences and the expectations of your target audiences. Be it the stakeholders internally or the potential clients, it is crucial to understand your audiences to ensure that the video will be engaging and informed accurately and effectively.

Content and Scripting

A well-crafted content and script is the foundation and the backbone of any successful corporate video. It should be short and sweet, communicating complex information into a quick, easy to understand and relatable script. Plus the script should be able to reflect the voice of the company’s brand and methods, enforcing the brand’s identity throughout the corporate video.

Visual and Audio Elements

The corporate video also must maintain a professional presentation. Using high quality visuals and clear audio to convey a credible and professional message. This would include a proper setup such as a lighting camera and good audio equipment. Plus incorporating the company logo or scheme is important to enhance brand awareness as well. Therefore the production quality must maintain a good quality. This includes the setting of the shooting location. Many times the production team is ready but the location is yet to be clean and tidy which may not be in the professional presentation of the required set SOP.

Distribution Metrics

Finally, a distribution plan is important. The corporate video should be shared to a location that reaches the intended audience. Sometimes social media may not be the right answer. Perhaps the stakeholders regularly attend functions instead so collaborating with other businesses may give you a better outlook and reach. Social media is a great tool that allows you to assess your metrics provided that it is targeted to the audiences you intended to target.

Conclusion

Corporate video production may seem complex that is why many corporate companies would hire a professional corporate video production house such as http://www.scm.my Scmasia to do their videos. Corporate video is a great tool to effectively communicate your message and strengthen the business’s brand.

Five Essential Steps in Choosing Your Video Production Partner

Five Essential Steps in Choosing Your Video Production Partner

by with No Comment BUSINESSVideo ProductionVideos

Introduction:  We all know the importance of video content in our business but selecting the right video production company is important to get the desired results, experiences, impact and quality for your video project. This guide helps explain key factors you should consider to ensure you make the best choice.

1. Clear Objectives and Budget Compatibility:  It is important to start by having a clear understanding of what you want your video to accomplish, whether it’s boosting brand awareness, launching a product, or providing education. At the same time establishing a budget up front. Transparent discussions about costs with potential partners will help you avoid overspending and ensure that the company can deliver within your financial expectations.

2. Portfolio Analysis: A video production’s portfolio is crucial especially when assessing their capability and style. Instead of looking for specific type, look for diversity in their projects and attention to quality in both visuals and sound. This will allow you to know that although the company covers various styles and executions, they all have great output.

3. Client Testimonials, Case Studies and Independent Reviews: While testimonials on a company’s website are helpful, sometimes case studies and independent reviews give a better insight into the service rendered. Some production houses may have a different work culture that may or may not suit you. Case studies allow us to see the different challenges faced and resolved by the video production team. As filming on set, dealing with challenges is part of the duty of a video production company. There are never the same challenges.

4. Evaluate Communication and Project Management: Effective communication is fundamental to a successful video project. Assess how the production company communicates with you and your team during the initial interactions. Are they prompt, clear, understanding of your business nature and professional? Also, about filming and creative process, including timelines, milestones, and how they manage their feedback and revisions. This will help you understand if they can manage your project smoothly and efficiently.

5. Technical Expertise and Creative Alignment: Finally, assess the technical capabilities of the company. It is advisable to ask about the equipment that they have and the editing software they use, ensuring they are utilizing some current and industry standards set up, not from the 1950s. Also, consider if their creative approach aligns with your brand’s identity and the message you wish to convey. If they miss the mark a it is always advisable to realign again to ensure alignment and creative unity. If the partner is “my way or no way” you may have to reconsider the parting team. A company that stays updated with the industry standards while offering a creative match for your vision will likely produce favourable results.

Conclusion: Choosing the right video production company involves a careful blend of assessing technical skills, creative alignment, budget compatibility, and client relations. Talk to us more at http://www.scm.my

A Detailed Analysis Of Value And Pricing In Video Production

A Detailed Analysis Of Value And Pricing In Video Production

by with No Comment Video Production

In this fast moving industry of video production, the cost of production can be as tricky as trying to count all the stars in the sky. Whether it is an indie filmmaker or a fancy studio to a huge production house, the cost of making a good video/film ranges from what we think it’s affordable to the most expensive production cost ever. But, what makes the difference to all these different price tags?

Follow us in this article as we explore the complicated relationship between how valuable a video is and how much it costs to make, most importantly, what it really means for businesses and creators.

Back To The Basics

Making a video is all about combining art with technology, churning together creative ideas with technical skills. But, this is just what we think it is, the fact is, behind the scenes, there is a lot more going on from planning, writing scripts, filming, and editing… and each step of its own needs its own set of skill sets, equipment and time.

The Different Ranks Of Talent

One of the major differences that affects how much a video costs is who’s working on it. Famous directors, famous cinematographers, well-known writers and editors charge a lot because they are very good at what they do. Smaller studios and new talent might be more affordable, bringing new ideas without breaking the bank.

Technology And Equipments

Technology plays a huge part in the cost of video production. All the fancy cameras, drones, equipment for lighting, sound are part of the expensive cost. Not to forget that editing software and special effects tools adds up to the bill.

Locations Of Production Matters

Where you film your video also makes a huge difference in the cost. For example, shooting in big cities or faraway places can be pricey because of permits, fees and logistics while doing it in your own studio or somewhere close saves up to the bill.

Tailor Made For Clients

Making videos is never a one-size-fits-all. Each project is unique, based on what the client’s vision and wants. A more customized video from script to screen, the higher the cost it is.

What You Get For Your Money

The saying of ‘what you pay is what you get’ transcends in the video industry. Paying more for a video means you will get a better quality, creativity and impeccable customer service. Pricing reflects not just on the production itself, but the assurance of a compelling, high-impact final product with the intended messages that passes to the audience themselves.

On the other hand, there are segments that are catered to markets who have tighter budgets but want to tell a story of their own. Production houses leverage on cost-effective techniques, local entry-level talents and streamlined processes to delivery quality videos without having clients breaking their bank.

Innovating For The Future

With the ever-evolving technology and consumer preference, research and development plays an important part in the production industry too in order to stay updated to technology adoption and creative innovation. These are part of an investment in order to create better, higher quality videos that make a different cost to video making.

Figuring Out The Cost

Whether you’re an entrepreneur or a creator who is thinking of venturing into the video industry, it is important to understand the cost and value. Paying less does not always mean a bargain while paying more does not guarantee the best quality. The key is to find the right production partner whose vision aligns to your objectives, budget and expectations, also assuring your to bring your story to life with the most impactful way.

In the end, the realm of video production, it is not about how much a video costs to make, but how much attention is caught by the eyes from the audience, engaged and inspired, that’s what makes a video truly valuable.

The Human Touch in Corporate Videos.

The Human Touch in Corporate Videos. Beyond AI’s Reach

by with No Comment Video Production

In the corporate communication landscape, video content has already been marked as a transformative era for engagement and video storytelling. At the same time Artificial Intelligence (AI) has also bloomed significantly into the world of content creation. With Various tools and technologies to assist and streamline many different production processes and content of personalization. But all these technologies are advanced and easily accessible. There still remains a critical element that AI cannot replicate. This article delves into the indispensable role of our own human creativity in corporate video storytelling. Emphasizing on its impact of business growth especially in areas where AI falls short. 

Ai Storytelling And Its Limitations.

AI has great capabilities, especially in automating many tedious tasks and even content generations and creation, it is baffling and amazing. But it still lacks the capability to fully understand, empathize and convey the depth of human emotions more naturally. With different cultural subtleties and the intricate natural human storytelling approach requires a more personal and emotional level with the audiences. Although it does help and assist the speed of delivery, ultimately it is this human creativity that brings storytelling to a different level of empathy and authenticity that will relate with audiences that algorithms and data cannot. The touch, heart and the spark of imagination would still need human empathy and understanding of the cultural differences.

Authentic Storytelling In Business Growth.

Building trust by an authenticity storytelling is essential in the realm of corporate communication. As trust is the cornerstone of any successful relationship, authentic storytelling will help foster this trust among you and your audiences. This is the main reason why our clients and collaborators stay with us for many many years to come. Companies that share real stories, real journeys and challenges connect to audiences on a much deeper level. This not only builds brand credibility but it also establishes a solid foundation of transparency and trust encouraging long-term loyalty and engagement.

This emotional engagement builds stronger connections as well. With video and visuals that captures the genuine efforts through deep emotions, creates a stronger emotional relevance to audiences. From human stories of perseverance, innovation, success, challenges, and even failure. Through this story which AI will not have access to you will be able to convey your genuine story to your target audience. This will also be the tool to transform your regular customers into brand advocates, fostering a community of loyal followers around the brand.  

Incorporating The Human Touch In Corporate Videos. 

Employee advocacy and engagement videos also share the behind the scenes of your operation. What goes on behind the front majestic office, the hard work you and your team has strived on the daily. It shows the company’s culture and values in a very humanizing way. Displaying how some challenges have been conquered by you and your team. This approach makes the brand more relatable and attracts potential customers and employees. This will also foster a sense of community and culture in your business. 

Customer- centric narratives also allow a great testimony to your business. Allowing audiences to see and understand your credentials based on other customers’ opinions and comments. This brings more trust and relatability to other customers as their potential pain point would be related. These real life stories will provide a great social proof of your brand’s claims and showcase its commitment to deliver a great value to satisfied customers. 

The Irreplaceable Aspect Of Human Created Content

Creating stories with elements of human empathy simply cannot be replicated by AI. As these are deeply personal stories and challenges that AI cannot comprehend. It requires cultural understanding, growth, experiences and complex human wisdom which is highly unscripted and cannot be studied and replicated. AI can assist in guiding certain formats and structures which are replicable but ultimately the other parts which require more intimate experiences cannot be generated by AI. This sensitive context is an aspect where human creativity shines and offers more relatable content to your audiences. 

Conclusion, embrace the synergy of human creative and AI efficiency.

The future of content is not dependent on the choices of AI or Human creativity. It is to leverage between the strengths of both worlds. As AI can assist you with valuable format and insights to support better workflow that you may not know.  But the essence of story, empathy, culture and experience remains deeply human. 

The Evolution of Storytelling in Digital Marketing

The Evolution of Storytelling in Digital Marketing

by with No Comment BUSINESSVideo Production

The world of digital marketing is ever-evolving. Storytelling has been transforming repeatedly in this era at a very fast speed. Gone are the days of linear static one-way communication. Today it is all about narrative and story. Not just information but emotional connection with your audiences.  This is where the power of video content thrives and shines, it offers a multi-level and multi-sensory experience rather than just a singular experience. It is more engaging than regular text and traditional images. Here are some ways we must consider our marketing in 2024

  • Embracing Authenticity Through Video

In this era of technology and cybernetics, a new AI world. Our consumers value authenticity even more. It forms a real-life customer testimony to your brand. From testimonials to behind-the-scenes efforts, these contents build trust that some overly refined, clean and polished contents can’t display. It is about content that viewers can see, feel and genuinely relate to that breaks the barrier between brand and consumer.

  • The Technical Edge in Professional Video Production

Technical value in video production is not just a nice-to-have element, it is really a necessity. As there are a large amount of views that may be exposed to various content available over the internet. There ought to be a comparison of production value. It aids audiences to relate better to the story, message and feel. It helps keep viewers engaged with the content.

  • Adapting to Platform-Specific Content

There are a multitude of different social media platforms nowadays. Each caters to diverse audiences. From YouTube, TikTok, Facebook, Instagram and many more. Each has its own target audience. So some that prefer content on YouTube may not fancy content from TikTok for their personal preferences. Therefore finding the right balance between platform and content is essential.

  • Staying Ahead with Emerging Technologies

New technology is constantly being showcased to use almost on the daily. As marketers and content providers, it is necessary to keep up as emerging technologies like augmented reality (AR) and virtual reality (VR) are setting new benchmarks in video content. It offers different experiences that traditional video may not be able to offer. Some are more immersive than others.

Conclusion: The Future of Video in Marketing

Digital marketing’s future lies in its ability to tell compelling stories and engagements. It’s more than just promoting content that may attract viewers. It is also about exploring new technology, new methods of telling a story or different storytelling ideas.

Innovation of Video Production Evolving Landscape

Industry Shaping: Trend and Innovation of Video Production Evolving Landscape

by with No Comment Video Production

In the world of business video production has become an important force. With the fast-changing and developing digital era communication, and entertainment quickly becomes an essential part of the business. The video production industry is undergoing a big transformation as a result of many technological, consumer developments and shifting consumer expectations, bringing in new trends that are changing how videos are being produced, shared across different mediums, and consumed by users based on emotional expectations. Today, we would like to examine the newest developments, trends and technology advancements that are influencing the current stage of video production today.

Arising Vertical And Short Video Content

The fast expansion of social media and decreasing attention span of audiences caused vertical videos and short-form content to make their way faster and further.  Bite sized entertainment is such a bop nowadays and gaining popularity on apps such as TikTok, Instagram Reels, and Snapchat. Hence, it makes it difficult for video creators to hold onto a shortened format. With the need for a variety of different contents that is fairly unusual today. Since they offer a more engaging watching experience, vertical videos are the preferred choice for drawing in smartphone users.

Interactive And Immersive Experiences

Interactive videos are becoming more popular because they let viewers engage with the content directly. These films frequently have clickable features, hotspots, and branching narratives so that viewers can customize the plot to suit their tastes. Aside from that, the development of virtual reality (VR) and augmented reality (AR) technologies has made immersive experiences possible, allowing viewers to explore fascinating virtual worlds while blurring the boundaries between fact and fantasy.

User-generated Content And Authenticity

Consumers are drawn to content that is authentic and represents their experiences and sentiments more and more. User-generated content (UGC), has become a potent tool for video creation since it connects with people better and fosters a sense of community engagement. User-generated content (UGC) is being used by brands to boost trust, loyalty, and authenticity by showcasing actual customer interactions with their products or services through testimonials and reviews.

Real-Time Engagement and Live Streaming

The way audiences consume information and engage with brands has changed as a result of live streaming. Live videos give a sense of exclusivity and immediacy for everything from product launches to live events. A deeper connection can be forged by engaging viewers in real-time through live chat and Q&A sessions since it allows for immediate feedback and individualized interactions.

Personalization and Recommendations Powered by AI

Artificial intelligence has encroached on the world of video production, changing personalization and content recommendations. AI systems look at user behaviour, preferences, and viewing trends to generate personalized video suggestions. Personalization not only enhances the user experience but also helps marketers and content creators better target specific demographics.

Eco-friendly And Sustainable Practices

Many video production companies today are implementing a different approach to execution. They are implementing an eco-friendly practice and measure to reduce their carbon impact that is affecting the environment.  This is also a response to the rising environmental awareness that is ongoing for the betterment of our home. This includes using energy-efficient tools, camera lights and audio equipment. In a post-production setting production houses would be using eco-friendly power regulations, cutting waste, and putting sustainable production practices into practice. Eco-friendly video creation is becoming more and more important as companies and businesses are far more tuned to these matters. Consumers are also more inclined to a commitment to sustainability.

Hybrid Content For Distribution Across Multiple Platforms

Video producers are embracing hybrid content that adapts naturally to many formats and channels as people diversify their media consumption across various devices. Video production firms may efficiently reach a wide range of audience segments by repurposing material for various platforms including YouTube, Facebook, and OTT streaming services.

Conclusion

Success in the rapidly evolving world of video production depends on staying on top of trends and utilizing cutting-edge technologies. A few of the revolutionary trends reshaping the market right now include short-form content, vertical videos, interactive experiences, user-generated content, live streaming, sustainability, and hybrid content. As video production develops, it offers businesses, content producers, and marketers great options to attract viewers, build enduring relationships, and make a significant impact in a digital world dominated by visual storytelling. Video production firms can establish themselves as trailblazers in this dynamic and rising industry by embracing these trends and leveraging the power of creativity and technology.

How to measure corporate video’

How To Measure Corporate Video’s ROI

by with No Comment BUSINESSVideo ProductionVideos

Corporate videos are common use today and play a crucial role in many presentations delivering messages and launching a new idea or a business.  Although it has significant advantages, the main challenge is determining its return on investment ROI. This is because corporate videos can potentially be very expensive but hard to measure as there is no proper platform to present them with a great tracking analytics system. Today the common tracking analytic system that is being used is of the common social media platforms such as Facebook, Instagram, LinkedIn and many more. But corporate videos are commonly represented face-to-face to an audience. Here are some methods that we can explore on the strategies for business-to-business that can measure their return on investment of the corporate videos.

A Clear Objective

Before getting into ways to measure a great return on investment it is very important to establish an absolutely crystal clear objective for each video that’s been presented, each objective must have a clearly intended goal that is defined and very specific if the goal is not specific enough the idea of tracking or identifying the return of investment gets harder and harder. Whether it’s to educate employees about new processes and methods or influence potential clients to make a specific investment decision or present a brand’s product and services, a well-defined purpose sets a great opening and meaningful evaluation. 

This process involves collaborating between the company and the agency or production team to ensure clear and aligned goals between everyone and allows the team to customise its video theme style and treatment accordingly. For example, if the objective is to give good educational content to the employees to work more efficiently on a particular machinery creative team will start to track the targeted potential employees and before-and-after response perhaps by time perhaps by if it’s efficiency or perhaps by the retention rate on a turn-around rate of employment. This conversion rate allows a company to know the response of the video’s return of the video’s investment one way or the other just by simply setting a clear and defined objective.

Feedbacks

Feedbacks are a great source of data when measuring the return yield of corporate video production. These can be a form of question and answers by a form or a Q&A session. Allowing quantitative metrics to be measured right at your presentation moment. In this case, as feedback is being presented after the video has been shown these can be considered as a data being remarked,  with more data equal to more feedback which will allow you to have a larger number on the statistic and better survey options.

This process should be conducted right immediately after the video is presented to enable attendees to provide real-time feedback as this is just newly presented therefore the memories are fresh, and their ideas are genuine ideas on the forefront of their minds. The questions however should focus on the clarity of the video effectiveness of the message delivery and how much influence a video has upon the decision-making at all. The questions also can be used to enquire about the alignment and goals of the company and the viewers. If it is not then steps and actions can be taken on a management level.

Engagement Analysis

During a video presentation, measuring the audience’s engagement during its presentation about the content of the video and seeing if it captures the attention and interest of the audience is one of the ways to measure its impact. This metric can be done by analysing the questions being asked during the presentation, monitoring discussions after the video has been presented among the attendees, and various social listening tools can be used to assess if there is an online response. If it is an offline response teams may dispatch around key areas to actively listen and to discuss with fellow audiences. Audiences who are engaged in the topics of the video are likely to return with the information and act accordingly. Resulting in a successful corporate video. Therefore we should aim to captivate audiences and lead them into a desired action.

In summary, measuring the return on investment of a corporate video presented in meetings or a physical setting requires a multifaceted methodology to consider the digital quantitative and physical quantitative data. This can only be achieved by a clearly defined objective, gathering great and distinctive feedback, analysing and assessing the engagement throughout the event or if it’s an online setting then it will be an online digital assessment and engagement impact analysis that the video has according to the audiences, ideally to make a more desired action towards your video. Understanding these strategies and methodology may prove to be a powerful tool in optimising the videos that are meant by your company.

Brand Using Corporate And Commercial Videos

A Multifaceted Approach For Your Brand Using Corporate And Commercial Videos

by with No Comment BUSINESSVideo ProductionVideos

In this new and dynamic evolving world in corporate sectors and commercial entities the change of marketing uses is rapidly evolving videos and commercials are used as a multipurpose tool that embodies creativity, the technology of the company and the psychology to captivate your audiences. As a pioneer video production company, we want to craft compelling stories and relate to tell a narrative and produce great storytelling for your company. Here are some of the benefits why videos can offer to boost your brand both in identity and influence to your audience.

Deep Audience Connection By Emotive Storytelling

We have come to an era where human emotions are the main core of all businesses. In order to generate relevance to your brand, your efforts, the cause of the company, corporate videos and commercials allow us to transcend that sphere of tapping into the core human emotions. These emotions allow companies to garner loyalty and transform viewers into customers. With These progressive steps, the company’s growth will be on a positive trajectory. But what is emotive storytelling? Emotive storytelling is a process of finding and searching and most importantly understanding the core emotion of your audiences. Allowing us to transform from just audiences into customers. When we are able to identify what emotions or what drives that decision creating a story or content based on the drive would be beneficial to drive the video into an emotive storytelling

From Complex Information To Simplify Emotions

Every company and business has extensive information about their services or products to a level of detail that can not be missed. However, it’s important to translate these details into simple information for our audiences to relate to. Corporate videos and commercials allow complex information to be digested with elegance and simplicity. It is through simplicity that audiences can better digest and acknowledge the information that your company has and applies it to their own values. The method of transforming complex information into simplified emotions requires great scrutiny of core important points to be included in the video. These core important points are then required to be rescripted into the needs of our audiences. However, if there is too long of information it will be overwhelming and potentially bore our audiences, as a rule of thumb it is one page per minute so a corporate video is encouraged to not have more than 3 minutes therefore a three-pager script would be suitable for a corporate video Malaysia.

Cinematic And Aesthetics Perception

As a video production company, we commit to the excellence of your video. We identify that it is important to have great aesthetics and cinematic brilliance for your brand. Besides an intensive preparation behind the scenes, there is a need to identify the perspective of your audiences and the desire to which you are targeted. Therefore it is important to elegantly create an aesthetic experience that suits and relates to your audience. As an example, if your audiences are towards elegant product purchases The video then requires us to prepare aesthetically to suit an elegant approach.

The Future Of Immersive Experiences

With the advancement of technology, corporate videos and now transforming into a sphere of augmented and virtual reality applications this allows personalised storytelling that can relate and immerse consumers into the brand of your storytelling. By immersing audiences into this immersive experience it allows connection and it fast is the level of brand loyalty that may be beneficial for the business. Immersive experience technology has yet to be fully discovered there is a lot of potential for bigger growth in all sectors it is advisable for companies to start venturing into it and understand the potential to grow from the immersive experience

Finally, beyond the surface of aesthetic and visual captivation great content is important to include in a corporate video or a commercial video is a multifaceted approach that requires more than beyond conventional marketing. Emotions, creating simplicity, and generating brand audiences, are essential to a video. As a video production house, we are committed to pushing the boundaries of getting great content to your audiences. We would consider the order points above in order to maximise the potential of the videos that we are about to embark on.