Setting A Metric For Your Videos

Setting A Metric For Your Videos

by with No Comment Video Production

In the business world today, we all know the power of videos, the chances are everyone is using video in some way for their business. Be it commercial video production, branding, corporate, awareness, documentary, behind-the-scenes and many more. With the variety of videos available the goals for them may differ from one to the other too.

Now a big question is, how do we gauge the success of his videos?

Here are some tips for setting up some simple metrics to analyse the success of your videos.

View Count

You may have seen it being done in most social media platforms and yes, this has been used commonly as the basis of how successful the video is. But having a higher view count is not just enough. We want to analyse the view count. For example, compare the statistics between different videos that you have or between competitive videos which have similar services or products. This will allow you to have a better understanding of what works and what does not. Which will lead to a better breakdown of what to do in the future of your videos.

Viewing Time

It is fairly important to know how long your audience has been looking at the video that you are presenting to them. This is crucial because it shows if the approach of the video that you have been doing has captured the attention and driven audiences. Do not be mistaken for some videos, maybe short at length but still do not garner enough attention. If the video presented to our audiences does not provide a certain value to them. Some videos may be long, but if the value in the story hits the audience hard and impacts them, it may be a successful video. This information also tells you the trends that are on coming, it may be a seasonal thing whereby a seasonal video would probably be engaging to viewers as that’s in their front of mind, paying more attention to a specific or related season. This works the same for trends if the video that you are presenting is on a current or up-trending trend that you may not be aware of. the same goes on the reverse if it may seem that it’s on trend but viewership is declining it may be on a downward trend. Aside from trends, it could also very well be the approach of the video and the storytelling. Ideally trying to meet an aim that meets the flavour of the current market. This will allow us to have more informed data on our viewer’s expectations. 

The Click Through Rate Or CTR

Click-through rate translates to the engagement that you have of your videos towards audiences. If it’s a high click-through rate it means that audiences have high engagement towards your videos. However, in a corporate video presentation setting this assessment may differ depending on the presentation of the audience you are presenting as the platform may not be the same and it could be less accurate. Therefore, as a corporate, you may have a different approach how to assess your click to rate, this is crucial because regardless of what video you are presenting there’s always an engagement metric. Now the goal is to set the right benchmark for the click-through rate of your particular video. 

Understanding Your Data

Having gone through the above basic steps. You now have a set of data to analyse. What do you do? First, understand the demographics that you have according to the data that you receive from the above pointers. Understanding if it is more targeted to a male or female audience, the age group and the area of target based on location may indicate to you that your product or services may be more suitable for a particular audience. 

However, this analysis is better targeted more towards brands and products for a business to customers. For a business to business once you have enough data of your audiences maybe by the responses to your presentation in a corporate setting of the video. We now know what kind of investors would be interested in your business, or perhaps the investors that you are targeting may have the right and aligned goals based on the video presentation. Otherwise, you may need to go back to the drawing board and work it out again. However, this data may not be sufficient for just one video. You may need a few videos to have collective data to make a better-informed decision.

In summary

we all know the power use of data and we also know the potential of videos now with this information we acquired we can now make a better and more informed decision for your next campaign. Please feel free to contact us for further discussion to know more.

Videos For Stakeholders

Videos For Stakeholders

by with No Comment Video Production

Everyone knows the important uses of video for their businesses. But sometimes videos are used for other purposes. For example, You may be working for a global conglomerate, large corporation or a corporate entity, and you may use videos to present for your company stakeholders. Now you may be wondering how we should approach and prepare our content to present to our bosses and stakeholders. Here a few tips on how to prepare and produce videos for your stakeholders.

Objectives

This may sound rudimentary but it needs to be said. There cannot be multiple goals for one video and the goal must be specific because different stakeholders have different expectations. Some stakeholders want to see the growth progress of a company, but some stakeholders would like to see the future trends and development of a company. Defining this clear expectation allows an agency to better pitch and prepare your content for the video. You may however have a hierarchy of goals, for example, the main priority of a said video may be used to present the future growth of your company, then the second priority may be the current progress of your company, when done creatively you’ll be able to see that Major storyline of the video hinges upon the future growth with a hint of the current situation of your company.

Storytelling

Having known your target audience and understanding their expectations, it is now much easier to understand your stakeholder’s needs, goals and desires for their investments. Because now we can then decide the treatment and story approach of your investor. Some may prefer high-energy impact videos, or the majority prefer soft touch and heartwarming videos, or some would just prefer a plain straight corporate video, straight to the point about your value proposition, these play is a big part in creating a treatment and story that is suitable for each individual target.

Content

Having gone through the first two steps. It is now time to go through the mountains of information that your company and business have. As we all know, most companies have a large amount of information but very little time to put into the videos therefore, with clear goals and a clear story approach now you can set a limit on how many key contents points to be included, otherwise if we add all of the information into one content, you would have a feature film length worth of a corporate video, and you may potentially lose the attention of your stakeholders as it will be too long. As best practice, we recommend a video that is not longer than three minutes to a maximum of four minutes. Do remember there is a need to balance between a presentation and an engaging video. A video is meant to complement your presentation for your stakeholders. It’s not to be used as an entire presentation which would potentially bore your stakeholders.

Clear Call To Action

Everyone presumes a call to action only works for brand and commercial videos but the same is true for videos to the stakeholders. It is also essential to say what you hope happens after seeing the video. What would they need to do after having seen your videos? This may be a step nearer to signing that big deal or a clearer understanding of the presentation that’s going to come next or sign up for the effort or cause that you’re looking for.

In summary, preparing a video for stakeholders and investors may seem daunting, maybe unexpected, however, do not be afraid as the expectation is clearly closer to the same

How To Really Choose A Good Production House

How To Really Choose A Good Production House

by with No Comment Video Production

Everyone knows the importance of video for marketing, some companies use an internal team to execute them while others engage a professional team to assist them in creating their story. But hiring a professional team can be daunting as there are differences in budget, creatives, manpower and experiences.

Each has their own variable. So how would anyone choose?

What are the criteria for choosing a great production house?

Instead of relying on unproductive and incertain reasons to choose a video production house, here are some tips and best ways of choosing a production house.

Testimonies

It may seem too good to be true and it is really simple. Think about it, when hiring staff, an employer would call the references of a potential employee and ask about the situation of their previous experience, from there the employer then can tell the pros and cons of the potential employee.

The question is, why not a production house?

It is the same as hiring High-value employees. We should always check and assess the testimonies and the references. If they’re good, acknowledge them, because for a client to actually write testimonies or acknowledge a proposed testimony it requires a fair bit of commitment from a client. Think about it, it is already a challenge to get customers to review regular home products that we usually buy. Now a production house is requesting testimony that is being rendered by a client and customer who is probably extremely busy doing daily grinds and suggesting how well the production house has done, it is definitely an effort. This would probably tell you that their client paid an effort to actually write or review testimony on their behalf. 

Experiences

Many clients tend to choose a production house that has a very specific experience based upon not just their industry but a specific angle that they want. With this a production house is required to produce a reference that is closest to the industry that they are pitching for this is very counterproductive and counterintuitive. As a client,  choosing a specific reference means that you’re not seeking an open mind, opportunities and creative ideas. It’s always better to pick a vast experience than a selective one. A Production house that has a vast experience with a variety of creatives and execution who may or may not have similar videos to your preference, but they have a huge amount of different experience in creatively is much ideal. As and when they see other more suitable storytelling modes for your video, a good production house will not be afraid to pitch and give an idea towards that similar concept Which is not necessarily, what are you initially wanted but it has a bigger potential and maybe even a better way of telling a story

Communication

It is highly imperative that communication between you and the production house you’re engaging in is well communicated and there is a sense of reciprocity. Some production houses have zero sense of the client’s goals as most production house’s goals are to execute as many projects as fast as possible and proceed to the next project because this is where the money is. Therefore it is better as you communicate with a production house, there is a sense of mutual communication and assistance from the production house, and they should show care towards your campaign. A good production house values you not just as a customer they also value you as a partner to create a great campaign. They may not always agree with clients’ thoughts, but they have the success of the campaign in mind and would counter-proposals the best ways to execute what the client’s goals are in a discussion towards the campaign’s success, in summary, “Communicability”

Budget Empathy

there is a big hoo-ha that the cheapest budget is the best choice of production, it is not always the case. The loss of budget may seem attractive but this may prove detrimental to the campaign. The highest budget may seem heavy, but it may prove the best experience that we will get off at a production house. Similar to building a house. We can hire one man to sort everything out cheaply or we can get someone that has a dedicated window specialist, interior designer, tilers, dedicated painter and so on. Hence, budget empathy, because it’s really important to empathise on a client’s needs, expectations and boundaries that the client may or may not have. An example as a client, you may have little to no budget on a particular campaign, but with a good production house they may advise you on how best to execute within that budget and if they are able or unable to execute it. A good production house may also advise you whether it’s necessary to spend more or less. It is not a fixed budget similar to building a home, it is the expertise of a production house to advise you on how best to approach. The idea is to be open with your production house and tell them the challenges that you’re facing or challenges with constraints of management. So that they may advise you on the best ways to approach.

In summary, the conventional idea of choosing a production house has long been gone, it’s still being used today. But it may not yield the results that a client may want. Follow the above tips in choosing a production house. You may find your experience much better. 

What Impact Does The Music Selection Have On The Video’s Production?

by with No Comment Video ProductionVideos

You may have heard that music plays a big role in many different aspects of life, including how you feel and what mood you’re in. It can also have an impact on the quality of video production in Malaysia. In this post, we’ll look at how the music selection affects your viewer’s experience with your video.

Music Has An Impact On Your Mood When Watching A Video.

Music has a powerful impact on your mood when watching a video. It can be used to set the tone of a video, convey a message or emotion and help tell a story.

For example, if you’re trying to convey sadness in your video but have no music (like this one), then it’s up to you as the creator of this project what kind of emotions are being conveyed by each shot and how they fit together into one cohesive whole.

Background Noise, Weather, And Selected Music Can Influence Your Judgement Of The Quality Of A Video.

Background noise, weather and the selected music can influence your judgement of the quality of a video.

Background noise is an issue for all videos, but it’s especially problematic when you’re trying to capture a vivid moment in time or tell a story with your footage. Background noise will often distract from what you’re trying to convey and make it harder for viewers to focus on what’s important.

For example: if there are cars honking outside your window while recording an interview with someone who has just told you about their new job; or if there are boats passing by while interviewing someone who lives near water; or even if there are birds chirping in the background while shooting interior shots of an apartment building where people talk about how much they love living there!

The Music You Choose To Use In Your Video Can Help Convey The Mood Or Tone You Want To Set.

Music can be used to set the mood or tone of your video. It can also be used to convey a message, emotion, or feeling. Music is an effective way of conveying these things because it’s so universal: everyone loves music!

The right songs will help you create a memorable piece of content that people can remember long after they’ve watched it on YouTube or Facebook.

The Music You Choose Should Reflect The Information Being Presented In The Video.

Music can be used to set the mood for a video. If you want to convey your message in an upbeat and positive way, choosing music that reflects this will help make it clear to viewers. Conversely, if you want them to feel downbeat or anxious about what they’re seeing (such as being scared), then selecting music that matches their feelings is important as well.

Music also makes it easier for people who are not familiar with this medium (such as children) or those who may have visual impairments due to age-related conditions like macular degeneration or diabetic retinopathy.

For example: if someone has trouble reading English but watches videos online where there are subtitles available instead of dubbing over the audio track (which can cause delays), then having captions on-screen while listening along with their favourite song will allow them access without missing out on anything important!

Choose A Piece Of Music That Is Consistent With The Length Of Your Content.

  • Choose a piece of music that is consistent with the length of your content. If you’re creating a video, it’s important to choose pieces of music that are appropriate for its length and also have a good rhythm. This will help keep things moving along smoothly without any dead air time in between clips or scenes. You can find more information about choosing music here:
    *youtube link – on selection music for video*
  • A good rule of thumb is to keep your song around 90 seconds long so that it fits into short segments (like in this case) where only one song plays per segment and not two songs playing at once like before each scene change when there was more than one track playing at once!

Check Whether The Song Fits With The Rhythcheck Whether The Song Fits With The Rhythm And Pace Of Your Video.m And Pace Of Your Video.

Check whether the song fits with the rhythm and pace of your video. The music should match the tone of your video, be in sync with its rhythm, and fit with its mood. For example, if you’re making a video about something fun or happy (like dancing), then it’s probably best for your soundtrack to have a fast-paced beat that matches up nicely with all those high kicks!

Music That Is Written For Television Shows Is Typically Produced For Specific Scenes And Storylines.

Music that is written for television shows is typically produced for specific scenes and storylines. For example, if you’re watching a scene where two characters are talking about something, the music will help set the mood of the conversation. It can also be used to convey emotion between characters or in situations like when someone is leaving a party or at their house after having an argument with someone else.

The Selected Music For A Video Or Film Can Impact Its Production Value And Overall Viewers’ Experience.

In many ways, the music selection for a video or film can impact its production value and overall viewers’ experience.

In order to make sure that your chosen music complements the content of your video, it’s important to consider how it will affect how you want your audience to feel while watching it. This can include things like setting the tone of a scene or conveying emotion in specific moments. If you’re looking for inspiration on what kind of songs would fit with whatever genre(s) you’re creating, here are some ideas:

We hope that this article has helped you understand the role of music in video production in Malaysia. As we’ve seen, there are so many factors that go into making a good video and choosing the right music for it can make all the difference.

There are always going to be some people out there who don’t agree with our choice of music, but overall we hope this post has presented arguments on both sides of the argument so that everyone can get something out of reading it!

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How Does Video Production Work?

by with No Comment Video Production

Video production is a complex process that involves several steps. In this article, we’ll take you through the main stages of video production: from storyboarding and concepting to post-production, editing and colour grading. We’ll also give you tips on how to make your video stand out among the competition.

1. Concepting

The brainstorming process is an exercise in creativity. This is where you will come up with your best ideas, so it’s important that you do the work required to ensure that your concept is strong.

The most effective way to begin the process of creating a concept for a video production is by exploring what makes sense for your organization and its goals. What kind of messaging resonates most effectively with your audience? How can you use video as a tool to achieve those goals? Is there any competition out there that has succeeded in connecting with people in ways that are similar to what you want to do? Do they have anything unique about their approach or style that could be useful for us?

Many organizations have an idea before getting started on the actual production, but some don’t—and it’s not unusual for this part of the process to take longer than expected when there isn’t much clarity around where we want our project(s) headed from the beginning. However, having this information makes all subsequent steps easier because we know exactly what type of content we need and how much time/money needs allocated towards each phase (i.e., pre-production vs post-production).

2. Scriptwriting

  • Scriptwriting is the process of writing a script or screenplay. A script is a written description of a film or video production, which helps to describe the action and convey information about characters, dialogues and sounds for each scene. The script should be written in an engaging and entertaining way so that it will capture the audience’s attention from start to finish.
  • The scriptwriter uses various methods to write scripts:

o Outlining – Writing a detailed plot outline before beginning to write the actual dialogue

o Rough Draft – Roughly writing down your ideas on paper with no specific order in mind (this doesn’t necessarily have to be written)

o Final Draft – A complete version of your screenplay

3. Storyboard

When you have a script, your next step is to create a storyboard. A storyboard is a visual representation of the script—a way to plan out exactly how you want the video to look and feel. It helps you determine if each scene is working as you intended, helps communicate the message of your video effectively, and allows everyone involved in making it understand what’s happening on-screen at every moment.

4. Casting

  • Casting is the process of finding actors, models, and other talent to work in a film, television show, video game, or theatrical production.
  • A casting director (CD) is an individual who has been hired by a producer or director of a film, advertisement or theatre/stage performance to act as the go-between for them and potential performers. The role of casting director has been given increasing importance over the years as they become more involved in pre-production activities such as helping with script analysis, auditioning candidates and giving feedback to directors on how well their vision can be realised.
  • In order for someone to become a casting director their experience needs to span across different aspects of both acting and producing before moving into one particular field. This ensures that they have an understanding about what makes good material before bringing it together with excellent performances from those who come from all walks of life – whether it be theatre artists or actors from TV shows like Game Of Thrones which attracts audiences from all over Europe because it’s such high quality storytelling!

5. Location Scouting

A location scout is an individual who travels around to find the best settings for a scene. They can be hired by production companies or directors to help them narrow down options, but they are most often independent contractors who work with several productions at once. A good location will have a variety of places to shoot in, so that not all shots have to take place on one set. It should also be relatively close by, so as not to strain the budget. If your film is going to be shot at night and you need access to street lights or other equipment that requires electricity, make sure there aren’t any power lines nearby!

On the other hand, if you’re trying not to go over budget and need somewhere affordable (like me), consider shooting in your own backyard! Just make sure it’s safe and legal before doing so; some locations may require permits from local authorities before filming there due to safety concerns like traffic control or fire risks from power lines near trees (which could catch fire).

6. Videography

In the world of film and video production, the term “videography Services” refers to the creation of moving pictures and sound through electronic or mechanical means. The word itself comes from the Latin roots for “see” and “writing,” meaning that it was originally used for recording images through writing.

Today, it has come to mean any form of recording that captures both sound and video—from home movies to documentaries to animations. When you watch TV or movies, you’re viewing a type of videography too!

There are two main types: film-based (or analogue) and digital (or digital). Film is an older technology that uses chemical compounds on strips of celluloid film; these strips are wound around spools inside cameras when recording footage so they can be developed afterwards in order to create permanent versions. Digital cameras record images directly onto memory cards instead of using chemical substances like those found in analogue counterparts; this means there’s no need for development after shooting since everything gets recorded directly onto hard drives instead—not only does this save time but it also makes editing easier since there aren’t any chemicals getting exposed during playback either!

7. Post-production, Editing And Colour Grading

Post-production is the phase of creating a video where the editing and colour grading takes place.

During post-production, your video will be uploaded to a central server for review. This is called “grading” or colour grading (also known as colour correction). Colour grading is done in software that allows you to manipulate colours in your videos. The process includes changing brightness, contrast and saturation levels in order to achieve a desired look or feel for your film or TV show.

Colour correction can be done by an editor who has been trained on this software but most productions use professionals called colorists who have specialized training in the field of colour correction specifically applied to film/video production workflows.

A General Overview Of The Video Production Process

The video production process is the set of steps that it takes to create a video. You can think of it as an analogy for building a house: first you have to plan and prepare, then you start construction. Once all of your materials are in place, you’re ready to get started on creating your masterpiece!

The key elements in this process are planning and preparation, writing or creating scripts (scripts help directors convey their vision), directing actors/talent, lighting scenes correctly so they look great on camera (lighting designers play an important role here), recording audio tracks with microphones and mixing them together in post-production (sound designers are essential here), shooting footage with cameras operated by cinematographers who operate these cameras according to instructions provided by directors and producers.

In short, the video production process is a detailed and time-consuming one. It requires careful planning, creative thinking and the ability to work in teams. The best way to get started on your own video production projects is by getting acquainted with all aspects of the job—from script writing and casting to editing and colour grading!